Global IT Services Provider Boosts Organic Traffic by 40% with Multilingual SEO and Technical Enhancements

Global IT Services Provider Boosts Organic Traffic by 40% with Multilingual SEO and Technical Enhancements

Global IT Services Provider Boosts Organic Traffic by 40% with Multilingual SEO and Technical Enhancements Overcoming SEO Challenges and Expanding Reach for a Global IT Services Provider

Global IT Services Provider Boosts Organic Traffic by 40% with Multilingual SEO and Technical Enhancements
Services
B2B SEO
Industry
Information Technology
Result 1
40%
Increase in Organic Traffic
Result 2
32
Keywords Ranked on First-Page

Project Overview

The client is a global leader in IT services, providing innovative solutions across industries such as consulting, digital transformation, application development, and infrastructure management. As part of a large telecommunications group, the company accelerates digital journeys by delivering scalable IT solutions. With a strong emphasis on SAP-centric solutions, the client transforms business operations for midmarket and large enterprises, offering end-to-end services across 50+ countries.

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Project Execution

Challenges

The client faced several significant SEO challenges:

  • Stagnation in Organic Traffic: Despite previous efforts, the client experienced stagnation in organic traffic growth.
  • Keyword Ranking Difficulties: The client had trouble ranking for crucial, high-impact keywords.
  • SEO Limitations Across Diverse Regions and Languages: The client needed to improve SEO performance in multiple languages and regions.
  • Technical SEO Issues: Slow site speed and poor mobile friendliness were hampering the overall user experience.

Objectives

  1. Increase organic traffic by addressing stagnation and expanding the client’s reach.
  2. Improve keyword rankings, particularly for important industry-specific terms.
  3. Resolve technical SEO issues, enhancing site performance and mobile accessibility.

Approach

  • Multilingual SEOsome text
    • Launched a strategy targeting the top three languages of the audience, optimizing region-specific content and meta tags.
    • Focused on tailoring SEO for diverse regions, ensuring localized relevance to improve rankings and visibility.
  • Keyword Optimizationsome text
    • Conducted detailed research and identified 133 significant keywords, creating new content and updating existing pages for better search performance.
  • Technical SEO Improvementssome text
    • Addressed site performance issues, reducing load times by 30%, which improved user experience and search rankings.
    • Enhanced the site’s mobile-friendliness to increase accessibility and reduce bounce rates from mobile users.
  • High-Quality Backlinkssome text
    • Launched a robust link-building campaign, securing 210 high-quality backlinks from reputable and relevant sources to boost domain authority.
    • Focused on building connections with key industry websites to enhance credibility and improve SEO performance.

Project Results

  • 40% Increase in Organic Traffic: The client saw a significant 40% growth in organic traffic as a result of the SEO improvements.
  • First-Page Rankings for 32 Keywords: The SEO strategy helped achieve first-page rankings for 32 out of the 133 targeted keywords.
  • 30% Traffic Boost from Non-English Regions: The multilingual SEO approach led to a 30% increase in traffic from non-English speaking regions.
  • 20% Improvement in Site Crawlability: Technical SEO improvements resulted in a 20% boost in site crawlability, further enhancing search engine rankings.

Conclusion

‍Through a targeted and comprehensive SEO strategy, the client was able to overcome previous challenges in organic traffic growth and keyword ranking. By optimizing content for multiple languages, improving site performance, and securing high-quality backlinks, the client achieved significant gains in visibility, traffic, and user engagement. These efforts positioned the client for continued success and growth in the competitive IT services industry.

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