Leading B2B Lifesciences Company Achieves Remarkable Online Growth with 117% Increase in Organic Traffic
Strategic SEO Overhaul Spurs Dramatic Online Visibility and Market Reach Expansion for Lifesciences Leader
Services
Search Engine Optimization
Industry
Healthcare, Life Sciences & Performance Materials.
Result 1
117%
Increase in total organic traffic
Result 2
211%
Organic keyword growth
Project Overview
Background
The client, a global frontrunner in Healthcare, Life Sciences, and Performance Materials, with a legacy spanning 350 years, sought to improve their digital marketing efficiency. Despite their vast employee network across 78 countries and a diverse product portfolio, they faced challenges in maximizing online visibility and effectively reaching niche market segments.
Challenges
The primary challenge was optimizing their digital marketing spend, especially reducing reliance on PPC for lead generation. The client aimed to enhance organic search traffic and inbound leads, targeting diverse audiences such as clinical laboratories, scientists, medical students, and biotech startups. They needed a reliable partner for a long-term search marketing strategy, having faced issues with previous unresponsive vendors.
Project Execution
SEO Strategy Transition:
Shifted focus from PPC to SEO to reduce ad spend and increase organic lead generation. This included revamping web pages, creating long-form content, and securing high-quality backlinks.
Niche and Targeted Strategy:
Enhanced service pages specific to different business lines and optimized use-case specific pages, ensuring relevance across diverse target markets.
Off-Page Strategy:
Executed a robust link-building campaign to elevate the website's credibility and domain authority, thereby improving search engine rankings and online discoverability.
Project Results
Conclusion:
This comprehensive SEO overhaul led to significant gains in online presence, aligning with the client's long-term marketing objectives and establishing Target Edge as a trusted partner in their digital strategy journey
