Targeted SEO and UX Drive 35% Organic Traffic Growth and a 25% Increase in Leads for Consumer Goods Giant

Targeted SEO and UX Drive 35% Organic Traffic Growth and a 25% Increase in Leads for Consumer Goods Giant

Targeted SEO and UX Drive 35% Organic Traffic Growth and a 25% Increase in Leads for Consumer Goods Giant Driving Quality Leads and Organic Growth

Targeted SEO and UX Drive 35% Organic Traffic Growth and a 25% Increase in Leads for Consumer Goods Giant
Services
B2B SEO, Experience Design
Industry
Consumer Goods
Result 1
25%
Increase in Quality Leads
Result 2
35%
Boost in Organic Traffic

Project Overview

The client is a leading global consumer goods company, specializing in health, hygiene, and nutrition products. With a presence in over 60 countries, the brand offers a diverse range of household products that are widely recognized and trusted by consumers worldwide.

Project Execution

Challenges

The client faced several issues that were negatively impacting their lead generation and customer engagement:

  • E-commerce functionality issues and security concerns were reducing lead generation and diminishing user trust.
  • SEO deficiencies were hindering online visibility, while design and navigation issues needed improvement to enhance the overall user experience.

Objectives

The primary goals were to:

  1. Improve lead generation and capture high-quality leads through enhanced functionality and user experience.
  2. Boost organic search visibility through optimized SEO efforts.
  3. Increase customer trust and satisfaction by improving security and site usability.

Approach

Target Edge developed a strategic approach to overcome the client’s challenges, focusing on lead generation, SEO optimization, and user experience enhancement:

1. Lead Generation

  • Improved Contact Forms: Streamlined the lead generation process by enhancing contact form design, placement, and implementing auto-fill features for returning users.
  • Enhanced Security Measures: Implemented advanced security protocols to improve user trust and encourage more information submissions.

2. SEO

  • Keyword Optimization: Conducted a comprehensive SEO audit and optimized the website content with relevant industry-specific keywords to enhance search engine rankings and visibility.
  • On-Page SEO Enhancements: Updated meta descriptions, titles, and internal linking structures to drive more organic traffic to key landing pages.

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3. User Experience

  • Faster Page Load Times: Optimized the website’s performance to improve page loading speeds, resulting in a smoother user experience.

Simplified Navigation: Redesigned the website’s navigation to be more user-friendly, allowing visitors to find information easily and improving overall engagement.

Project Results

The targeted efforts produced significant improvements in key performance areas:

  • 25% Increase in Quality Leads: Streamlining the lead generation process resulted in a 25% increase in high-quality leads.
  • 30% Increase in Information Submissions: Implementing enhanced security measures led to a 30% rise in information submissions for lead generation.
  • 35% Boost in Organic Traffic: SEO improvements resulted in a 35% increase in organic traffic, driving more visibility and engagement.
  • 20% Reduction in Bounce Rate: User experience improvements, such as faster load times and better navigation, reduced bounce rates by 20%, contributing to higher user satisfaction.

Conclusion

Target Edge’s strategic focus on lead generation, SEO, and user experience optimization helped the client overcome critical challenges and achieve sustainable growth. The results included increased lead quality, improved organic visibility, and enhanced user engagement, positioning the client for long-term success in the highly competitive global consumer goods market.

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